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You now have access to over 1825 documents from the Catalogue and the International Journal of Case Studies in Management
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  • 11 October 2022
    9 70 2022 002
    Cooperative and nonprofit sectors, Marketing

      Mots clés: Coopératives, Marketing coopératif, Produits de plein air, Gestion des membres, Investisseurs étrangers

      keywords : Cooperatives, Cooperative marketing, Outdoor products, Member management, Foreign investors

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  • 17 February 2022
    9 40 2022 002
    Management, Marketing

      keywords: Opportunity identification, Entrepreneurial team, Scalability and branding, Product innovation, Ambidextrous leadership

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  • 9 40 2021 012
    SME management, Sales

      Mots clés: Franchise, Réseau, Crise Covid-19, Gestion de crise, Soutien social, Relance économique

      keywords : Franchise, Network, Covid-19, Crisis management, Social support, Economic recovery

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  • 04 November 2021
    9 40 2021 011
    Strategy, Sales

      keywords: Golf ball, Industry leader, Industry challengers, Dethronement

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  • 9 30 2012 003
    Marketing, Human resources

      Mots clés: Rentabilité, Marketing, Autonomisation, Culture d'entreprise, Gestion des ressources humaines

      keywords : Profits, Marketing, Empowerment, Organizational culture, Human resources management

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  • 9 10 2021 002A-C
    Marketing, Arts management

      Mots clés: Avantage compétitif, Ciblage, Concurrence, Diversification, Gestion de crise, Image de marque, FFPM

      keywords : Competitive advantage, Targeting, Competition, Diversification, Crisis management, Brand image, SWOT

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  • 19 August 2021
    9 10 2021 001
    Marketing

      keywords: Pricing, Pricing analysis, Survey analysis, Events, Pandemic, Not-for-profit

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  • 9 10 2020 002
    Marketing, International business

      Mots clés: Prospection, Vente dans un contexte interentreprises (business-to-business – B2B), Développement de marché, Développement d’affaires

      keywords : Prospecting, Selling in a business-to-business (B2B) context, Market development, Business development

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  • 9 10 2019 001
    Marketing, Cooperative and nonprofit sectors

      keywords: Marketing strategy, Social enterprise marketing, Reconciling social and environmental values with profitability

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  • 9 10 2018 002
    Marketing

      Mots clés: Diagnostic marketing, Transformation numérique, Design de la proposition de valeur, Communication numérique, Mégadonnées clients

      keywords : Marketing diagnosis, Digital transformation, Value proposition design, Digital communications, Customer big data

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