Keywords: Opportunity identification, Entrepreneurial team, Scalability and branding, Product innovation, Ambidextrous leadership
Mots clés: Franchise, Réseau, Crise Covid-19, Gestion de crise, Soutien social, Relance économique
Keywords : Franchise, Network, Covid-19, Crisis management, Social support, Economic recovery
Keywords: Golf ball, Industry leader, Industry challengers, Dethronement
Mots clés: Rentabilité, Marketing, Autonomisation, Culture d'entreprise, Gestion des ressources humaines
Keywords : Profits, Marketing, Empowerment, Organizational culture, Human resources management
Mots clés: Avantage compétitif, Ciblage, Concurrence, Diversification, Gestion de crise, Image de marque, FFPM
Keywords : Competitive advantage, Targeting, Competition, Diversification, Crisis management, Brand image, SWOT
Keywords: Pricing, Pricing analysis, Survey analysis, Events, Pandemic, Not-for-profit
Mots clés: Prospection, Vente dans un contexte interentreprises (business-to-business – B2B), Développement de marché, Développement d’affaires
Keywords : Prospecting, Selling in a business-to-business (B2B) context, Market development, Business development
Keywords: Marketing strategy, Social enterprise marketing, Reconciling social and environmental values with profitability
Mots clés: Diagnostic marketing, Transformation numérique, Design de la proposition de valeur, Communication numérique, Mégadonnées clients
Keywords : Marketing diagnosis, Digital transformation, Value proposition design, Digital communications, Customer big data
Keywords: Food fraud, Product recall, Marketing communication, Consumer behaviour, Public relations
Mots clés : Fraude alimentaire, Rappels de produits, Communication marketing, Comportement des consommateurs, Relations publiques