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Montreal International: Open for Business
Case 9 00 2024 002
Case published in the International Journal of Case Studies in Management, Vol. 22, No. 4
Languages : 
  • English
Keywords: 
  • City choice,
  • foreign direct investment (FDI),
  • investment promotion agencies (IPA),
  • economic development organizations (EDO)
Year of production : 
2024
Registration date : 
2024-08-27
Teaching notes included : 
Yes
Abstract

Montreal International (MI), a not-for-profit organization funded by the public and private sectors, is mandated to drive the Greater Montreal economy by attracting talent and sustainable wealth from abroad. In 2019, following the Quebec government's announcement of an ambitious plan to double foreign direct investment (FDI) in five years, MI would have to prioritize industries and geographic areas while taking into account its organizational constraints and how to position itself relative to competing cities such as New York, Los Angeles, San Francisco, Toronto, and Vancouver.

Primary domain : 
International business
Secondary domain : 
Marketing
Sectors : 
  • Professional, scientific and technical services
Source : 
HEC Montréal
Type : 
Traditional case (Decision-making case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
Canada
Year of start of the event : 
2019
Year the event ended : 
Not available
Business size : 
Medium-sized enterprise
Teaching objectives
  • Understand the role of IPAs and EDOs in attracting foreign direct investment (FDI)
  • Develop analytical skills to explain the location choices of foreign multinational corporations (MNCs)
  • Develop location marketing capabilities related to recommending a targeting and positioning strategy for a city