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Illumination : le ciel de toute une ville brille pendant la pandémie

Illumination: Fireworks Light Up the Sky in the Midst of a Pandemic
Case 9 40 2022 001
Case published in the International Journal of Case Studies in Management, Vol. 20, No. 1
Author : 
Languages : 
  • French,
  • COVID-19,
  • Management,
  • Environnement d’affaires,
  • Cycle administratif ,
  • Industrie touristique
  • COVID-19,
  • Management,
  • Business environment,
  • Business cycle,
  • Tourism industry
Year of production : 
2022
Registration date : 
2022-01-31
Teaching notes included : 
Yes

En 2020, alors que le monde est en proie à la crise COVID-19, Marc-Antoine Massicotte, président-directeur général des Grands Feux Casino Lac-Leamy, décide de faire briller le ciel de toute une ville en Outaouais. Il imagine une édition spéciale du spectacle annuel de feux d’artifice. En temps normal, cet événement réparti sur cinq soirs attire en moyenne 40 000 spectateurs et est doté d’un budget de plus de 2 millions de dollars. Le cas retrace toutes les étapes de l’événement, appelé Illumination. Il rappelle l’annonce en avril de l’annulation de tous les événements estivaux au Québec, relate l’idéation du projet rassembleur et en suit l’évolution jusqu’au bilan post-spectacle.

Only the abstract is available in English.

In 2020, while the world was in the grip of a global pandemic, Marc-Antoine Massicotte, president and CEO of the Casino Lac-Leamy Sound of Light, decided to light up the sky over an entire city in western Quebec. He would organize a special edition of the annual fireworks display normally held over five nights and attracting an average of 40,000 spectators with a $2 million budget. The case tells the entire story of this event, called Illumination, beginning with the April announcement that all of Quebec’s summer festivals would be cancelled, followed by the conception and development of this unifying project, and concluding with the post-event assessment.

Primary domain : 
Management  - Entrepreneurship
Secondary domain : 
Not available
Sectors : 
  • Culture,
  • Other Services (except Public Administration),
  • Arts, entertainment and recreation
Source : 
Elsewhere
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Canada
Year of start of the event : 
2020
Year the event ended : 
2021
Business size : 
Small- and medium-sized
Objectifs pédagogiques
  • Comprendre l’importance pour l’entrepreneur de bien étudier son environnement d’affaires interne et externe lors de la prise de décision et d’appliquer les étapes du cycle administratif (PODC), et ce, même dans un contexte de crise.