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A Foreigner on the PGA Tour
Case 9 00 2024 001
Case published in the International Journal of Case Studies in Management, Vol. 22, No. 1
Author : 
Languages : 
  • English
Keywords: 
  • PGA Tour,
  • Liability of foreignness,
  • Competition,
  • Global mindset,
  • Discrimination
Year of production : 
2024
Registration date : 
2024-02-16
Teaching notes included : 
Yes
Abstract

This case is about a fictional French-born golfer (Philip Lévy) who first achieved success on the European Tour. After qualifying to join the PGA Tour, the world’s most prestigious golf circuit, for the 2018 season, Philip migrated to the U.S. After a series of setbacks on and off the course, some of which were related to adaptation and discrimination issues, Philip had to decide whether to play in the second division of the PGA Tour or return to the European Tour. To complicate matters, Philip was contemplating filing a formal complaint with the governing bodies of the PGA Tour about what he considered to be the discriminatory treatment of foreign players. If such a complaint were leaked to the press, it could seriously damage both Philip’s reputation and that of the PGA Tour, which relies on the participation of foreign athletes and international corporate sponsors.

Primary domain : 
International business
Secondary domain : 
Not available
Sectors : 
  • Arts, entertainment and recreation
Source : 
HEC Montréal
Type : 
Traditional case (Decision-making case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
USA
Year of start of the event : 
2020
Year the event ended : 
2020
Business size : 
Self-employed worker
Teaching objectives
  • Understand the phenomenon of liability of foreignness in the sports industry
  • Understand how a sports organization’s business model could be affected by a discrimination complaint
  • Identify practices that would help a sports organization become a workplace with a more inclusive, global mindset