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ELYSIS : une révolution verte est-elle possible ?

ELYSIS: Are We on the Verge of a Green Revolution?
Case 9 100 2023 005
Case published in the International Journal of Case Studies in Management, Vol. 21, No. 4
Languages : 
  • French,
  • English
  • changements climatiques,
  • environnement des affaires,
  • risque de transition,
  • commercialisation d’une technologie verte,
  • modèle d’affaires durable,
  • carboneutralité
  • climate change,
  • business environment,
  • transition risk,
  • green technology commercialization,
  • sustainable business model,
  • carbon neutrality
Year of production : 
2023
Registration date : 
2023-12-11
Teaching notes included : 
Yes

Ce cas porte sur la coentreprise ELYSIS et la commercialisation de sa technologie visant à éliminer les émissions de gaz à effet de serre (GES) associées au processus d’électrolyse dans la production d’aluminium. Bien qu’Alcoa ait développé le procédé ELYSIS, sa commercialisation résulte d’un partenariat entre les producteurs d’aluminium Alcoa et Rio Tinto Aluminium (RTA). Ce partenariat a été rendu possible par Apple, qui a servi d’intermédiaire, et est soutenu par les gouvernements du Québec et du Canada. L’utilisation de la technologie ELYSIS a le potentiel de réduire de considérablement les émissions de GES issus de la production d’aluminium et d’aider les entreprises touchées par de nouvelles réglementations en matière d’émissions de GES. Le succès de cette technologie dépend toutefois de son adoption à grande échelle, ce qui implique le remplacement d’une méthode de production vieille de plus de 130 ans.

This case looks at the ELYSIS joint venture and the commercialization of its technology for eliminating greenhouse gas (GHG) emissions associated with the electrolysis process in aluminum production. Although Alcoa developed the ELYSIS process, its commercialization is the result of a partnership between aluminum producers Alcoa and Rio Tinto Aluminium (RTA). This partnership was made possible by Apple, which acted as an intermediary, and is supported by the governments of Quebec and Canada. The use of ELYSIS technology has the potential to significantly reduce GHG emissions from aluminum production and to help companies affected by new GHG emission regulations. The success of the technology, however, depends on its widespread adoption, which involves replacing a production method that is over 130 years old.

Primary domain : 
Business ethics  - Sustainable development
Secondary domain : 
Management  - Strategy
Sectors : 
  • Energy and raw materials,
  • Manufacturing
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
Canada
Year of start of the event : 
2018
Year the event ended : 
2021
Business size : 
Medium-sized enterprise
  • Comprendre le processus d’adaptation des entreprises face aux réglementations gouvernementales induites par les changements climatiques ;
  • Analyser l’effet d’une nouvelle technologie sur la chaîne de valeur d’une industrie, autant en amont qu’en aval ;
  • Comprendre les conditions de succès d’une nouvelle technologie dans une industrie mondiale ;
  • Comprendre l’importance de la collaboration entre divers acteurs d’un écosystème pour parvenir à résoudre un problème mondial.
  • Understand how companies are adapting to government regulations brought about by climate change
  • Analyse the effect of a new technology on an industry's value chain, both upstream and downstream
  • Understand the conditions for the success of a new technology in a global industry
  • Understand the importance of collaboration between various players in an ecosystem to solve a global problem.