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Galerie d’art – Le talon d’Achille d’un succès marketing

Great Art Gallery Caper – The Achilles’ Heel of a Marketing Success (The)
Case 9 10 2015 002
Author : 
Languages : 
  • French,
  • English
  • Stratégie,
  • Promotion,
  • Agents de marché,
  • Art
  • Strategy,
  • Publicity,
  • Market agents,
  • Art
Year of production : 
2014
Registration date : 
2015-04-07
Teaching notes included : 
Yes

M. Gaston Therrien a quitté son emploi pour ouvrir une galerie d’art en plein centre d’Ottawa. La galerie se développe rapidement grâce à des tactiques marketing novatrices à l’époque. Mais c’est sans compter sur certains événements malencontreux qui sont hors du contrôle de Gaston…

Gaston Therrien gave up a steady job to open an art gallery in the heart of Ottawa. Thanks to what were innovative marketing tactics at the time, the gallery became quite successful. However, events beyond the owner’s control would eventually lead to its downfall.

Primary domain : 
Marketing
Secondary domain : 
Not available
Sectors : 
  • Arts, entertainment and recreation,
  • Culture,
  • Retail trade
Source : 
Elsewhere
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
Ottawa, Canada
Year of start of the event : 
1990
Year the event ended : 
2000
Business size : 
Micro-enterprise
  • Stratégies de marketing
  • Comportement des consommateurs
  • L’influence de la réglementation sur les efforts de marketing
  • Marketing strategies
  • Consumer behaviour
  • The influence of regulation on marketing efforts

Il s’agit de comprendre l’ensemble des enjeux marketing qui ont influé sur l’évolution de la galerie. Les étudiants doivent reconnaître les concepts marketing qui s’appliquent, tels que les comportements du consommateur, la publicité, la sensibilité aux prix, les réseaux de distribution, etc.

Students should understand the factors that affected the growth and development of the gallery. They must identify applicable marketing concepts such as consumer behaviour, advertising, price sensitivity, and distribution networks.

  • Stratégie
  • Promotion
  • Agents de marché
  • Art
  • Strategy
  • Publicity
  • Market agents
  • Art