You consult a document to analyse its content and determine whether it is useful for your teaching purposes. You order a document to use it in class. Note that the use of certain cases is subject to charges. These cases are easily identified by our business partners’ logos. When you want to use one of these cases in an educational context, you are redirected to the trading partner with which you will carry out the transaction.

Recycl’Art : un projet réinventé

Recycl’Art: Relaunching an Arts Festival

Case 9 40 2015 005
Author : 
Languages : 
  • French,
  • English
  • Événement culturel,
  • Marché cible,
  • Slogan
  • Cultural event,
  • Target market,
  • Slogan
Year of production : 
Registration date : 
Teaching notes included : 

Le Festival du Recycl’Art voit le jour à Montpellier, au Québec, en 2004, et met fin à ses activités en 2011, date à laquelle on décide de déplacer l’événement à Gatineau, dans l’espoir d’attirer un plus large public. Le défi sera, entre autres, d’obtenir le financement, de finaliser le choix de l’emplacement, de planifier les activités et de trouver un slogan.

The Recycl’Art Festival was first launched in 2004 in the town of Montpellier, Quebec, and was held there until 2011, when it was decided to move it to Gatineau to attract a wider public. The challenge was to secure the necessary funding to finalize the choice of location, plan the artistic activities, and come up with a catchy slogan.

Primary domain : 
Management  - Strategy
Secondary domain : 
Sectors : 
  • Culture
Source : 
Type : 
Traditional case (Decision-making case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
Gatineau, QC, Canada
Year of start of the event : 
Year the event ended : 
Business size : 
Small- and medium-sized
  • Slogan
  • Marché cible
  • Événement culturel
  • Tourisme
  • Slogan
  • Target market
  • Cultural event
  • Tourism

Il s’agit de proposer une vision marketing ou, pour les étudiants plus avancés, un plan marketing complet avec slogan et activités. Les étudiants peuvent travailler en groupe et présenter leur proposition en groupe.

Students must develop a marketing vision or, for more advanced students, a comprehensive marketing plan complete with a slogan and activities. They may work and present their proposal in groups.

  • Marché cible
  • Promotion
  • Campagne promotionnelle
  • Slogan
  • Target market
  • Advertising
  • Promotional campaign
  • Slogan