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BRI Bayres Ritz International: Ready to Launch?
Case 9 00 2014 002
Case published in the International Journal of Case Studies in Management, Vol. 13, No. 1
Languages : 
  • English
Keywords: 
  • Opportunity evaluation,
  • Entrepreneurial process,
  • New venture creation,
  • Business model,
  • Entrepreneurship
Year of production : 
2012
Registration date : 
2014-10-08
Teaching notes included : 
Yes
Abstract

This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training. Students will learn about the entrepreneur’s background and how it influenced his opportunity recognition and organization of resources. They will also learn about business model evaluation and financial, personal, and social changes driven by entrepreneurship.

Primary domain : 
International business
Secondary domain : 
Management  - Entrepreneurship
Sectors : 
  • Professional, scientific and technical services,
  • Education and training
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Vancouver, BC, Canada
Year of start of the event : 
2005
Year the event ended : 
Not available
Business size : 
Very small business
Main themes covered

Entrepreneurial process

Teaching objectives

This case teaches students to:

  1. describe a business concept
  2. understand entrepreneurship-driven changes / rationales for new business creation
  3. understand entrepreneurial processes, described in Wickham (2006, chapter 10), and the factors in the process of entrepreneurial value creation
  4. assess the viability of a business idea by evaluating the fit between the entrepreneur, his or her resources and capabilities, and the proposed business
Concepts and theories related to the case
  • Entrepreneurial processes
  • Entrepreneurship drives
  • Entrepreneurial value creation