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Francine Allaire, responsable des fêtes du 25e anniversaire de la Cinémathèque québécoise
Case 9 40 1990 013
Languages : 
  • French
Keywords: 
  • Gestion de projet,
  • Gestion de l'image (marketing),
  • Levée de fonds,
  • Gestion des arts
Year of production : 
1990
Registration date : 
1990-01-01
Teaching notes included : 
No
Abstract

Ce cas traite de l'organisation d'un festival d'activités destiné à souligner le 25e anniversaire de fondation de la Cinémathèque québécoise, à changer son image et à recueillir des fonds en vue de la création d'un Musée de l'image en mouvement. Le cas relate la préparation, la réalisation et la réussite de ce projet.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Information and cultural industries,
  • Arts, entertainment and recreation
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal, QC, Canada
Year of start of the event : 
1988
Year the event ended : 
Not available
Business size : 
Small- and medium-sized