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Chhetrapati Vocational School
Case 9 10 2006 004
Case published in the International Journal of Case Studies in Management, Vol. 5, No. 1
Author : 
Languages : 
  • English
Keywords: 
  • Nonprofit organization,
  • Marketing strategy,
  • E-commerce,
  • Global marketing
Year of production : 
2006
Registration date : 
2007-04-15
Teaching notes included : 
Yes
Abstract

This case explores whether Kiran Kharki, the Executive Director of Chhetrapati Vocational School (CVS), should jump on the dot.com bandwagon and develop an e-tailing website for his organization. CVS is a nonprofit organization located in Kathmandu, Nepal. The CVS's mission is to provide job training skills to the poorest, most destitute women and children in Nepal. CVS uses its job/skill training programs in Tibetan carpet weaving, handicraft knitting and carpentry to manufacture products for domestic and international sale. In turn, CVS uses the revenue from these product sales to support its overall operations. The case reviews CVS's marketing efforts to date (2002). The case is set against the backdrop of social and political unrest in Nepal, where a Maoist insurgency is affecting the political and economic life of the entire country.

Primary domain : 
Marketing
Secondary domain : 
Not available
Sectors : 
  • Healthcare
Source : 
Elsewhere
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Nepal
Year of start of the event : 
2002
Year the event ended : 
Not available
Business size : 
2 employees