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Fine-Dining Restaurant, Warehouse, and Market Café: Can Coquine Do It All? Adapting a Business Model During the COVID-19 Pandemic
Case 9 40 2026 006
Case published in the International Journal of Case Studies in Management, Vol. 24, No. 3
Languages : 
  • English
Keywords: 
  • fine-dining,
  • major economic shift,
  • managerial balance,
  • organizational resilience,
  • stakeholder-focused approach
Year of production : 
2026
Registration date : 
2026-09-14
Teaching notes included : 
Yes
Abstract

This case examines the strategic pivots made by Coquine, a high-end restaurant owned by chef Katy Millard and her partner, Ksandek Podbielski, in Portland, Oregon, USA. When indoor dining was shut down in March 2020, Coquine swiftly transitioned from a traditional fine-dining model to a community-supported agriculture (CSA) and virtual marketplace model. The case details the rapid development of this program and its subsequent expansion into a physical market café. It also covers the eventual reopening of in-person dining with a more sustainable prix fixe structure. It provides valuable insights into crisis management, business model innovation, and the importance of maintaining core values in the face of adversity.

Primary domain : 
Management
Secondary domain : 
Marketing
Sectors : 
  • Accommodation and Food Services
Source : 
Elsewhere
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
USA
Year of start of the event : 
2015
Year the event ended : 
2022
Business size : 
Small- and medium-sized
Teaching objectives
  • Understand how managers balance profit goals, employee well-being, customer expectations, and personal values.
  • Examine how businesses anticipate, respond to, and recover from external shocks such as the COVID-19 pandemic.
  • Explore how organizations maintain trust and loyalty among stakeholders (employees, suppliers, customers, and community) during major business model shifts.
  • Explore work-life balance and managerial burnout.
  • Explore ethical trade-offs in responsible business practices.
  • Examine organizational culture as a source of long-term sustainability.