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Guy Latraverse : Le père du show-business québécois

Guy Latraverse and Show Business: A Story of Successful Co-management
Case 9 40 2001 005
Case published in the International Journal of Case Studies in Management, Vol. 3, No. 1
Languages : 
  • French,
  • English
  • Chanson,
  • Gestion d'artistes,
  • Variétés,
  • Industries culturelles
  • Variety shows,
  • Artist management,
  • Song,
  • Cultural industries
Year of production : 
2000
Registration date : 
2005-03-15
Teaching notes included : 
Yes

Guy Latraverse est un pionnier de l'industrie de la chanson au Québec. Depuis 1960, il a produit des spectacles aussi bien de chanteurs français que de chanteurs québécois. Ce cas trace un portrait de l'homme qui ne cache pas sa lutte entre la maniaco-dépression et relate les grandes réussites de sa carrière, mais aussi ses cuisants échecs. Ce cas traite de la carrière d'agent d'artistes, de manager et de producteur de spectacles sur scène et pour la télévision et du tandem très profitable de Guy Latraverse avec Rénald Paré.

Guy Latraverse is a pioneer in Quebec’s music industry. Since 1960, he has produced shows of both French singers and Quebec singers. This case draws a portrait of the man who does not hide his struggle with manic depression and chronicles the major successes of his career, but also his bitter failures. This case looks at his career as agent, manager and producer of shows on stage and television, and at the very profitable Guy Latraverse/Rénald Paré tandem.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Arts, entertainment and recreation
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal
Year of start of the event : 
1960
Year the event ended : 
2000
Business size : 
Petite