This document describes an experiential learning approach to teaching strategy in an undergraduate business program. Students work in teams to draft a strategic report for an organization of their choosing. They are immersed in a semi-structured learning environment and asked to develop emergent strategies to deal with issues they identify themselves. With this approach, students experience the uncertainty and stress felt by an executive who must develop and defend a strategy without being sure what the most pressing issue is or how to choose among several equally plausible solutions. This method has been tested in 14 classes with 126 teams over a five-year period. Student feedback during this test period has been overwhelmingly positive.