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On May 29, 2007, Folole Muliaga died following the disconnection of her home power supply for an overdue bill. Mrs. Muliaga had been receiving oxygen therapy at home for treatment of breathing difficulties associated with her obesity, and the cessation of oxygen caused by the disconnection led directly to her death. The power company, Mercury Energy, initially denied any wrongdoing, but in the days following Mrs. Muliaga's death it became apparent that Mercury Energy was not compliant with government guidelines on disconnections involving low-income consumers. The guidelines, created by the national regulator, the Electricity Commission, were voluntary rather than compulsory, in keeping with a government approach that preferred self-regulation by companies to "heavy-handed" regulation by government. The case focuses on the social responsibilities of both Mercury Energy and the government.