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Quand rajouter la coopération au menu donne le goût de se faire livrer un repas : les défis d’une coopérative de plateforme

Putting Cooperation on the Menu: Challenges Facing a Food Delivery Platform Co-op
Case 9 70 2024 002
Case published in the International Journal of Case Studies in Management, Vol. 22, No. 5
Languages : 
  • French,
  • English
  • coopérative,
  • plateforme coopérative,
  • gestion coopérative,
  • crises et capitalisme,
  • innovation sociale
  • cooperative,
  • cooperative platform,
  • cooperative management,
  • crises and capitalism,
  • social innovation
Year of production : 
2024
Registration date : 
2024-12-02
Teaching notes included : 
Yes

En 2020, alors que la COVID-19 bat son plein, un collectif de développeurs montréalais choisit de soutenir les restaurants en élaborant un service de livraison de repas en ville. Leur offre se distingue de celle d’Uber Eats, Doordash et SkiptheDishes, car les membres du collectif s’organisent en coopérative aux visées sociales et environnementales, et non seulement économiques. Concrètement, ils créent Radish, une coopérative de solidarité proposant des services de livraison de repas et de marketing aux restaurants. Les restaurants, les travailleurs et travailleuses (livraison, programmation, marketing, etc.) et les consommateurs et consommatrices ont la possibilité d’y adhérer et d’ainsi participer aux décisions.

In 2020, with COVID-19 in full swing, a team of Montreal developers decided to support restaurants by launching an urban food delivery service. Their offering differed from that of Uber Eats, Doordash, and SkipTheDishes in that members of the collective formed a cooperative with social, environmental, and economic goals. The result was Radish, a solidarity cooperative providing meal delivery and marketing services to restaurants. Restaurants, employees (delivery, programming, and marketing), and consumers had the opportunity to join the co-op and participate in its decision-making.

Primary domain : 
Cooperative and nonprofit sectors
Secondary domain : 
Management
Sectors : 
  • Accommodation and Food Services
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Canada
Year of start of the event : 
2020
Year the event ended : 
Not available
Business size : 
Small- and medium-sized
  • Caractériser les particularités des coopératives, comme entités pouvant se substituer aux entreprises à but lucratif, à partir de l’exemple d’une plateforme coopérative.
  • Déterminer les spécificités d’une plateforme coopérative en considérant son modèle d’affaires, son organisation démocratique, son rapport à la technologie et à l’écologie.
  • Analyser les apports et les limites de cette coopérative de plateforme par rapport aux plateformes à but lucratif du type Uber Eats, Doordash, dans un contexte concurrentiel, et en tenant compte du projet porteur d’innovation sociale.

Characterize the specificities of cooperatives as entities that can replace for-profit enterprises, using the example of a platform cooperative Identify the characteristics of a platform cooperative, taking into account its business model, its democratic organization, and its relationship to technology and the environment Analyze the contributions and limitations of this platform cooperative in comparison to for-profit platforms such as Uber Eats, Doordash, and Skip the Dishes, and project introducing social innovation.