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Changement dans un marché d'alimentation (Le)
Case 9 40 2002 031
Languages : 
  • French
Keywords: 
  • Changement,
  • Stress,
  • Résistance
Year of production : 
1997
Registration date : 
2002-07-23
Teaching notes included : 
No
Abstract

Le cas expose la dynamique d'un changement majeur dans un supermarché d'alimentation. Il permet d'analyser les différentes stratégies d'implantation du changement ainsi que les réactions de résistance afférentes à une telle opération.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Retail trade
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal, QC, Canada
Year of start of the event : 
1997
Year the event ended : 
Not available
Business size : 
Small- and medium-sized