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Facteurs-clés de succès et barrières à l'adoption de produits technologiques dans l'industrie de la télévision : le cas de MaestroVision
Case 9 40 2006 015
Languages : 
  • French
Keywords: 
  • Management,
  • Gestion de la technologie,
  • Stratégie marketing,
  • Système d'innovation
Year of production : 
2004
Registration date : 
2006-02-24
Teaching notes included : 
Yes
Abstract

Ce cas illustre l'importance d'identifier clairement dans le marché un groupe d'adopteurs précis permettant à l'entreprise de générer des flux monétaires et de récupérer ses investissements en développement technologique

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
Not available
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Vaudreuil, Québec, Canada
Year of start of the event : 
2004
Year the event ended : 
Not available
Business size : 
Small- and medium-sized