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Dans la rue: Balancing the Heart and the Pocketbook

Dans la rue : l’équilibre entre le cœur et le portefeuille

Case 9 40 2016 001
Case published in the International Journal of Case Studies in Management, Vol. 14, No. 1
Author : 
Languages : 
  • French,
  • English
  • Social innovation,
  • Entrepreneurship,
  • Philanthropy and fundraising,
  • Mission statement,
  • Non-profit organizations,
  • Leadership
  • Énoncé de mission,
  • Organisme sans but lucratif,
  • Innovation sociale,
  • Entrepreneuriat,
  • Leadership,
  • Philanthropie et collecte de fonds
Year of production : 
2015
Registration date : 
2016-02-03
Teaching notes included : 
Yes

This case study of social innovation and entrepreneurship looks closely at the growth of a not-for-profit enterprise. Dans la rue was founded in 1988 when a “rebel priest,” Father Emmett Johns, bought a used van and started going into the streets of Montreal to help youth at risk directly – hence, the name of the organization, French for “in the street.” In over 25 years, the organization has grown steadily; in 2013, it operated in three locations with 65 employees and over 100 volunteers. Elements of this case are common to any start-up organization: over time, it grows, learns, acquires legitimacy, and becomes increasingly professionalized. But there are also unique elements to Dans la rue: a vulnerable clientele, certain unsettling realities (drugs, theft, prostitution, etc.), and the need to be involved with yet remain distant from government agencies and funding sources. This case takes a detailed look at how the organization’s executives have met the challenges of balancing the needs of street youth with the concerns of private donors and government agencies while keeping Dans la rue sustainable.

Ce cas traite d’innovation sociale et d’entrepreneuriat et se penche sur la croissance d’un organisme sans but lucratif. Dans la rue voit le jour en 1988 lorsqu’un prêtre rebelle, le père Emmett Johns, achète une fourgonnette afin de parcourir les rues de Montréal et d’aider les jeunes qui vivent, littéralement, dans la rue, d’où le nom de l’organisation. Pendant plus de 25 ans, Dans la rue connaît une croissance stable; en 2013, elle fonctionne à partir de trois « lieux » et compte 65 employés et plus de 100 bénévoles. Le cas traite du parcours typique de toute organisation en démarrage qui, au fil du temps, prend de l’envergure, de l’expérience et de l’importance. Mais il traite aussi d’éléments particuliers, uniques à Dans la rue : une clientèle vulnérable, une réalité perturbante (drogue, vol, prostitution, etc.) et le besoin de se lier, tout en gardant ses distances, à des organismes gouvernementaux et autres sources de financement. Le cas nous apprend comment les cadres de l’organisation sont parvenus à trouver l’équilibre entre les besoins des jeunes sans-abri et les préoccupations des donateurs privés et gouvernementaux de manière à assurer la viabilité de Dans la rue.

Primary domain : 
Management  - Third sector management
Secondary domain : 
Not available
Sectors : 
  • Other Services (except Public Administration)
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Montreal, QC, Canada
Year of start of the event : 
2005
Year the event ended : 
2013
Business size : 
Small- and medium-sized
  • Non-profit management and fundraising
  • Social innovation
  • Leadership
  • Gestion et financement d’une organisation sans but lucratif
  • Innovation sociale
  • Leadership

Look at:

  • Non-profit management or social innovation
  • Leadership in an untraditional setting
  • Decision-making in the not-for-profit world
  • Organisme sans but lucratif ou innovation sociale;
  • Gestion dans un contexte particulier;
  • Processus décisionnel dans une entreprise sans but lucratif.
Concepts and theories related to the case

Non-profit management and fundraising:

  • Klein, Kim (2011). Fundraising for Social Change

Social innovation:

  • Dees, J. Gregory (1998). The Meaning of Social Entrepreneurship
  • Seelos, Christian and Johanna Mair (2005). “Social entrepreneurship: creating new business models to serve the poor”, Business Horizons, Vol. 48, No. 3.

Leadership

  • Block, Stephen and Steven Rosenberg (2002). “Towards an understanding of founder’s syndrome: An assessment of power and privilege among founders of non-profit organizations”, Nonprofit Management and Leadership, Vol. 12, No. 4.