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Apollo Candy (A and B)
Case 9 40 2015 027A-B
Languages : 
  • English
Keywords: 
  • Family firm,
  • Social entrepreneur
Year of production : 
2015
Registration date : 
2015-12-08
Teaching notes included : 
Yes
Case document count : 
2
Abstract

This is a two-part case:

  1. Apollo Candy: When Family Is Barred from the Business (Part A)
  2. Apollo Candy: Epilogue (Part B)

Saul and a partner, both immigrants to Canada, established a candy manufacturing business, with Saul in charge of product development and production, and his partner in charge of sales and accounting. Although founded out of necessity, the business prospered. Saul and his partner spent all profits not required for operations and immediate family needs on charitable activities and the community. This investment beyond the nuclear family put the firm on a trajectory that limited its long-term potential to become a second-generation family business, as did Saul’s agreement with his partner to limit the involvement of his family in the business.

Primary domain : 
Management  - Entrepreneurship
Secondary domain : 
Not available
Sectors : 
  • Consumer goods
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
Montreal, QC, Canada
Year of start of the event : 
1924
Year the event ended : 
Not available
Business size : 
Small- and medium-sized
Main themes covered

Family firms and social entrepreneurs

Teaching objectives

The objectives of the case are to provide insights into the unusual motivations and consequences of a successful small- to medium-sized enterprise of a necessity entrepreneur engaged in an unusual form of “social entrepreneurship.” The motivations suggest goals at the societal rather than business or family level and may derive in part from the personal and socio-political background of the entrepreneur. The case thus provides insights into the possible roots of social entrepreneurship.

Concepts and theories related to the case

Theories that are evoked by the case pertain to resource- and knowledge-based views, social entrepreneurship, necessity entrepreneurship, socioemotional wealth, family dynamics, and stewardship.