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Essaimages chez Tremcar : d'une relation de confiance à des partenariats stratégiques (Les)

Spin-offs at Tremcar: Partnerships for Growth

Case 9 40 2001 041
Languages : 
  • French,
  • English
  • Développement organisationnel,
  • Essaimage,
  • Stratégie de croissance,
  • Entrepreneurship
  • Organizational development,
  • Spin-offs,
  • Growth strategy,
  • Entrepreneurship
Year of production : 
2001
Registration date : 
2001-12-10
Teaching notes included : 
Yes

Ce cas présente l'exemple d'un entrepreneur qui a opté pour l'essaimage comme stratégie de croissance et de compétivité pour son entreprise. En effet, Jacques Tremblay a réalisé trois essaimages qui lui ont permis de se concentrer sur son activité centrale, se dotant ainsi d'un important avanatage concurrentiel. Ce cas expose le contexte et le déroulement de ces trois essaimages, le profil, la philosophie de gestion et la vision de l'essaimage de Jacques Tremblay ainsi que l'évolution de son entreprise, Tremcar. La particularité de ce cas réside dans la relation particulière qui s'est établie entre Jacques Tremblay et ses trois employés qui sont devenus des entrepreneurs et des partenaires stratégiques. Cette relation se caractérise principalement par la confiance qui existe entre les individus. Elle constitue d'ailleurs le pillier de la réussite de ces essaimages.

The Tougas brothers started Tremcar, a food-grade tanker trailer manufacturer, in 1962 and sold it to Jacques Tremblay and his partner in 1987. At the time, the company had 30 employees and sales of $3,000,000. In 1989, Tremblay became sole owner. By 2001, Tremcar had 275 employees and sales had risen to $40,000,000. This case presents an entrepreneur who chose to create spin-offs as a growth and competitive strategy. Jacques Tremblay launched three spin-offs over the years, a process that allowed him to concentrate on his core business activities – building food grade tanker trailers – and gave him a significant competitive edge. The case describes the context in which the three spin-offs were created, their subsequent development, and Jacques Tremblay’s management style and spin-off philosophy, as well as the three partners’ profiles.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Iberville, QC, Canada
Year of start of the event : 
2000
Year the event ended : 
Not available
Business size : 
Small- and medium-sized