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SoJo: An Online Space for Social Entrepreneurs

Case 9 40 2013 033
Author : 
Languages : 
  • English
  • Start-up,
  • Social entrepreneurship,
  • Marketing,
  • Finance,
  • Product development
Year of production : 
Registration date : 
Teaching notes included : 

Kanika is a young entrepreneur who wants her new hybrid social venture, called SoJo, to be universally recognized as the leading online resource for people looking to turn their ideas for social change into action. In order to attain this bold vision of global ubiquity, Kanika will need guidance in terms of product development, marketing, finance and funding.

Primary domain : 
Management  - Entrepreneurship
Secondary domain : 
Cooperative and nonprofit sectors
Sectors : 
  • Other Services (except Public Administration)
Source : 
Type : 
Traditional case (Decision-making case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Toronto, Ontario, Canada
Year of start of the event : 
Year the event ended : 
Business size : 
Main themes covered

Entrepreneurship, Social entrepreneurship, Hybrid structures, Non-profit management, Product development, Finance, Marketing, Start-up

Teaching objectives

This case is not typical because it deals with a hybrid social venture that combines a for-profit corporation and a non-profit organization. This gives students the opportunity to learn about legal structures. It also pushes them to think creatively in terms of product development, financing and marketing for an organization in its infancy. This case could be used in the social entrepreneurship section of an entrepreneurship course.

Concepts and theories related to the case
  • Marketing strategy (short, medium and long term);
  • Strategies for product development;
  • Funding strategies;
  • Stakeholder engagement;
  • New technology