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Angelina Damato. Quand la mode est une question de tissus et de textures!
Case 9 40 2001 048
Author : 
Languages : 
  • French
Keywords: 
  • Industrie du luxe,
  • Stratégie,
  • Femmes gestionnaires,
  • Vision d'entreprise
Year of production : 
2001
Registration date : 
2001-01-01
Teaching notes included : 
No
Abstract

Cas fictif qui met en scène une designer de mode dont l'image de marque tient à sa passion pour les tissus. Au-delà de son histoire, de celle de son entreprise et de la description de l'environnement dans lequel elle évolue, la designer présente sa vision de l'avenir.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Retail trade
Source : 
HEC Montréal
Type : 
Brief case (Decision-making case)
Type of data used in the production of the case : 
Fictional data inspired by real-life situations, but significantly transformed
Event location : 
Year of start of the event : 
Not available
Year the event ended : 
Not available
Business size : 
PME