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Television Channels in India: Strategic Growth Perspectives
Languages
:
- English
Keywords:
- Strategic positioning
Year of production
:
2010
Registration date
:
2011-01-01
Teaching notes included
:
Yes
Abstract
The Indian entertainment and media industry is one of the fastest-growing sectors in India. The liberalization era paved the way for foreign direct investment (FDI) in the entertainment and media industry. The Indian television system is one of the most dynamic and extensive systems in the world, providing coverage to over 90% of Indias 100 million people. By 1982, television had emerged as the governments pre-eminent media organization due to its national coverage. International satellite broadcasting, introduced in 1991, led to the rapid proliferation of small-scale cable systems. Television broadcasting companies are facing a shortage of content and programming costs are also rising beyond normal trends. This case discusses the growth strategies of major entertainment, niche and news channels. Star Indias biggest strength is its programming. India is one of the few countries in the world that can boast of the size of its news channels.
Primary domain
:
Management
Secondary domain
:
Not available
Sectors
:
- Information and cultural industries
Type
:
Traditional case
Type of data used in the production of the case
:
Undefined
Event location
:
India
Year of start of the event
:
Not available
Year the event ended
:
Not available
Business size
:
N/A