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Groupe Cerveau (Le)
Case 9 40 2001 001
Languages : 
  • French
Keywords: 
  • Développement technologique,
  • Stratégie de croissance,
  • Internationalisation,
  • Partenariats
Year of production : 
1997
Registration date : 
2001-01-01
Teaching notes included : 
No
Abstract
Ce cas traite de la stratégie basée sur les partenariats d'une PME dans l'industrie fort concurrentielle et turbulente de la messagerie vocale informatiséé. Il décrit la stratégie d'internationalisation déployée par le Groupe Cerveau pour assurer sa croissance.
Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
Source : 
Not available
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal
Year of start of the event : 
1996
Year the event ended : 
Not available
Business size : 
PME