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Claude Ananou et la Résidence Grand Large
Case 9 40 2008 006
Author : 
Languages : 
  • French
Keywords: 
  • Diversification,
  • Opportunités,
  • Entreprise de service,
  • Service à la clientèle
Year of production : 
2007
Registration date : 
2008-01-01
Teaching notes included : 
Yes
Abstract

Ce cas raconte l'histoire de Claude Ananou, propriétaire-dirigeant de la Résidence Grand Large (GRL), un petit établissement parahôtelier en Martinique. Il met l'emphase sur la détection d'opportunités à partir de l'observation, de l'écoute de la clientèle, et d'autres déclencheurs.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Accommodation and Food Services
Source : 
Not available
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Martinique
Year of start of the event : 
Not available
Year the event ended : 
Not available
Business size : 
TPE