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CUI-ZINE, une affaire de cocottes-minute

CUI-ZINE: A Company under Pressure
Case 9 00 2006 001
Case published in the International Journal of Case Studies in Management, Vol. 4, No. 2
Author : 
Languages : 
  • French,
  • English
  • International,
  • Entreprise familiale,
  • Pays en voie de développement,
  • Direction et gestion des organisations,
  • Exportation
  • International,
  • Family business,
  • Developing countries,
  • International marketing,
  • Exporting
Year of production : 
2004
Registration date : 
2006-06-01
Teaching notes included : 
Yes

Ce cas raconte l'histoire de Cui-Zine, une entreprise marocaine de fabrication d'autocuiseurs et d'autres articles de cuisine, appartenant à la famille Zine. Il montre en particulier comment l'entreprise s'est intéressée au marché international et comment elle a géré les différentes activités liées à cette internationalisation. Le cas fait également ressortir de nombreuses problématiques liées à la gestion d'une PME, surtout de nature familiale, dans un environnement instable et incertain.

This case is about a Moroccan family business specializing in manufacturing pressure-cookers and other kitchenware items. It shows how the company started its internationalization process and how it managed the various activities related to this internationlization. The case also emphasizes some important issues pertaining to SME management particularly under conditions of adversity.

Primary domain : 
International business
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Maroc
Year of start of the event : 
1999
Year the event ended : 
Not available
Business size : 
90 employés