Fermer
Loading
Fermer

Fermer
You consult a document to analyse its content and determine whether it is useful for your teaching purposes. You order a document to use it in class. Note that the use of certain cases is subject to charges. These cases are easily identified by our business partners’ logos. When you want to use one of these cases in an educational context, you are redirected to the trading partner with which you will carry out the transaction.

Théâtre d'Aujourd'hui et sa stratégie marketing sur Internet (Le)
Case 9 10 2007 004
Case published in the International Journal of Case Studies in Management, Vol. 5, No. 2
Languages : 
  • French
Keywords: 
  • Théâtre,
  • Marketing,
  • Stratégie,
  • Internet,
  • Site web
Year of production : 
2006
Registration date : 
2007-09-15
Teaching notes included : 
Yes
Abstract

Ce cas traite de la stratégie que le Théâtre d'Aujourd'hui a adopté jusqu'à maintenant sur le plan de son marketing électronique (site Web, utilisation du courriel, etc.). À la veille d'effectuer la refonte de son site Web, le directeur des communications du théâtre est confronté à plusieurs décisions d'ordre stratégique.

Primary domain : 
Marketing
Secondary domain : 
Not available
Sectors : 
  • Arts, entertainment and recreation
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal, Québec, Canada
Year of start of the event : 
2006
Year the event ended : 
Not available
Business size : 
n.d.