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BCarbon and the Creation of a Self-sustaining Small Landowner Carbon Cooperative in East Texas
Case 9 70 2026 001
Case published in the International Journal of Case Studies in Management, Vol. 24, No. 1
Languages : 
  • English
Keywords: 
  • small-acreage landowners,
  • underrepresented communities,
  • institutional discrimination,
  • carbon projects and markets,
  • cooperatives
Year of production : 
2026
Registration date : 
2026-03-04
Teaching notes included : 
Yes
Abstract

This case examines how BCarbon, a nonprofit in East Texas, is working with Prairie View A&M University and the U.S. Business Council for Sustainable Development to help historically underserved small-acreage landowners participate in carbon markets. Through the Prairie View Small Landowner Carbon Collaborative (SLCC), the partners aim to create a self-sustaining carbon cooperative that provides new income opportunities and supports sustainable land management. The case challenges students to explore how BCarbon can build trust with landowners who have experienced discrimination, as well as how to address operational, communication, and ethical issues involved in using market-based approaches to reduce social, economic, and environmental inequities.

Primary domain : 
Cooperative and nonprofit sectors
Secondary domain : 
Business ethics
Sectors : 
  • Agriculture, forestry, fishing and hunting,
  • Energy and raw materials,
  • Environment
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is public and free of potentially litigious content
Event location : 
United States
Year of start of the event : 
2023
Year the event ended : 
2025
Business size : 
Small- and medium-sized
Teaching objectives
  • Recognize the historical and socioeconomic challenges faced by small-acreage landowners in East Texas and their impacts on decision-making.
  • Identify the key stakeholders involved in the SLCC project and define their roles, interests, influence, and resources.
  • Evaluate strategies to build trust and engagement with a historically underserved population through exploring stakeholder collaboration and communication in a community-focused project.