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Ben & Jerry's
Case 9 40 1996 023
Languages : 
  • French
Keywords: 
  • Responsabilités sociales et écologiques,
  • Entrepreneurship,
  • Innovation
Year of production : 
1996
Registration date : 
1996-01-01
Teaching notes included : 
No
Abstract

Ce cas explique la situation d'une entreprise qui a remis en question le primat exclusif du profit mais qui tente de réaliser depuis 1978 une balance profitable entre les réussites économiques, sociales et écologiques.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
Not available
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
USA et Canada
Year of start of the event : 
1978
Year the event ended : 
1996
Business size : 
700 personnes