Fermer
Loading
Fermer

Fermer
You consult a document to analyse its content and determine whether it is useful for your teaching purposes. You order a document to use it in class. Note that the use of certain cases is subject to charges. These cases are easily identified by our business partners’ logos. When you want to use one of these cases in an educational context, you are redirected to the trading partner with which you will carry out the transaction.

Van Houtte : le café... une tasse à la fois
Case 9 40 2005 005
Case published in the International Journal of Case Studies in Management, Vol. 3, No. 1
  • IJCSM Best Case Award
Author : 
Languages : 
  • French
Keywords: 
  • Technologies de l'information,
  • Service à la clientèle,
  • Image de marque,
  • Stratégie de croissance,
  • Restructuration organisationnelle
Year of production : 
2003
Registration date : 
2005-03-15
Teaching notes included : 
Yes
Abstract

Après une période de très forte croissance par acquisitions, Van Houtte se trouve confrontée à la nécessité de repenser son organisation et ses façons de faire. Elle doit aussi tenir compte de l'évolution de la concurrence.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Accommodation and Food Services
Source : 
HEC Montréal
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Montréal
Year of start of the event : 
2002
Year the event ended : 
Not available
Business size : 
Moyenne