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This case addresses the dark side of contemporary capitalism on many fronts. The case focuses on two distinct areas: ethical issues related to the diamond industry and ethical issues related to De Beers. Both sides of civil wars in Africa use diamonds in order to finance military operations. These are called "blood" or conflict diamonds since they originate from an area in which there is internal military conflict between the government and at least one group that opposes the government. Rebels in various African countries have used murder, maiming, rape and slavery to ensure the continuous flow of diamonds from conflict areas. The case also focuses on the power of De Beers, which for many decades controlled 90% of the world's diamond transactions. De Beers has been accused of using its power to intimidate both buyers and sellers of diamonds globally for nearly a century.

Ce cas relate l'histoire de la carrière de Jean Gaulin et de la gestion stratégique et opérationnelle du Groupe Ultramar, jusqu'à l'acquisition récente de Diamond 66.