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Amazon’s Second Headquarters (A and B)
Cas 9 40 2022 012A-B
Cas publié dans la Revue internationale de cas en gestion, vol. 20, no 4
Auteurs : 
Langues : 
  • Anglais
Mots clés: 
  • Amazon,
  • Choice of location,
  • New York,
  • Inequality,
  • Municipal governance
Année de production : 
2022
Date de publication : 
2022-10-11
Notes pédagogiques incluses : 
Oui
Nombre de parties constituant ce cas : 
2
Résumé

Case A reviews Amazon’s location choices from its founding in 1994 to 2017, explaining how it moved its offices from Bellevue, Washington, to various Seattle locations, eventually establishing campuses in South Lake Union in 2010 and then in downtown Seattle in 2016. The case then explores Amazon’s strategic plan to establish a second headquarters in another North American city, illustrating the complex relationship between cities and major corporations.

Case B describes Amazon’s cancellation of its New York project, how the company was affected by local zoning laws and urban politics, and how various local interest groups responded to its plan. The subject of the case is business-government relations at the city level.

Discipline principal : 
Management
Discipline secondaire : 
Affaires internationales
Secteurs d'activité : 
  • Biens de consommation
Provenance : 
Ailleurs
Type : 
Cas traditionnel (Cas descriptif)
Type de données pour la production du cas : 
Données réelles, publiques, libres de toute matière litigieuse
Lieu de l'événement : 
North America
Année de début de l'événement : 
2017
Année de fin de l'événement : 
2019
Taille de l'entreprise : 
Multinationale
Objectifs pédagogiques

Case A: Understand the impact of locations, particularly in agglomerations and urban economies, on business success. Understand how large firms can shape urban business climates and community development. Understand the location selection process. Develop location analysis skills at the city level.

Case B: Understand the transformation of global cities and the significance of cities in business investment decisions. Understand how major investment projects can be blocked at the city level. Understand the negotiation process between firms and various stakeholders at the state and city levels. Develop location analysis skills at the city level.