BRI Bayres Ritz International: Ready to Launch?
Numéro de cas : 9 00 2014 002
Cas publié dans la Revue internationale de cas en gestion, vol. 13, no 1
Mots clés :
Opportunity evaluation,
Entrepreneurial process,
New venture creation,
Business model,
Entrepreneurship
Date :
2014-10-08
Notes pédagogiques incluses :
Oui
Résumé
This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training. Students will learn about the entrepreneur’s background and how it influenced his opportunity recognition and organization of resources. They will also learn about business model evaluation and financial, personal, and social changes driven by entrepreneurship.
Objectifs pédagogiques
This case teaches students to:
- describe a business concept
- understand entrepreneurship-driven changes / rationales for new business creation
- understand entrepreneurial processes, described in Wickham (2006, chapter 10), and the factors in the process of entrepreneurial value creation
- assess the viability of a business idea by evaluating the fit between the entrepreneur, his or her resources and capabilities, and the proposed business
Discipline principal :
Affaires internationales
Discipline secondaire :
Management
- Entrepreneurship
Secteurs d'activité :
Services professionnels, scientifiques et techniques,
Enseignement et formation
Type :
Cas traditionnel (Cas descriptif)
Lieu de l'événement :
Vancouver, BC, Canada
Année de début de l'événement :
2005
Année de fin de l'événement :
Non disponible
Taille de l'entreprise :
Très petite entreprise
Concepts et théories en lien avec le cas
- Entrepreneurial processes
- Entrepreneurship drives
- Entrepreneurial value creation