BRI Bayres Ritz International: Ready to Launch?
Case number : 9 00 2014 002
Case published in the International Journal of Case Studies in Management, Vol. 13, No. 1
Keywords :
Opportunity evaluation,
Entrepreneurial process,
New venture creation,
Business model,
Entrepreneurship
Date :
2014-10-08
Teaching notes included :
Yes
Abstract
This case describes the entrepreneurial process of an Argentinean Canadian who created a new international venture based on the demand of Vancouver firms for international human resource management services and of Argentinean nationals for overseas internships and vocational training. Students will learn about the entrepreneur’s background and how it influenced his opportunity recognition and organization of resources. They will also learn about business model evaluation and financial, personal, and social changes driven by entrepreneurship.
Teaching objectives
This case teaches students to:
- describe a business concept
- understand entrepreneurship-driven changes / rationales for new business creation
- understand entrepreneurial processes, described in Wickham (2006, chapter 10), and the factors in the process of entrepreneurial value creation
- assess the viability of a business idea by evaluating the fit between the entrepreneur, his or her resources and capabilities, and the proposed business
Primary domain :
International business
Secondary domain :
Management
- Entrepreneurship
Sectors :
Education and training,
Professional, scientific and technical services
Type :
Traditional case (Descriptive or analytical case)
Event location :
Vancouver, BC, Canada
Year of start of the event :
2005
Year the event ended :
Not available
Business size :
Very small business
Concepts et théories en lien avec le cas
- Entrepreneurial processes
- Entrepreneurship drives
- Entrepreneurial value creation