The case explores how Infuite’s Learning & Development team, led by VP Kabir Joshi, adopted generative AI to accelerate the creation of engaging e-learning content without hiring additional content creators and instructional designers. Initially, this approach boosted output and earned high learner satisfaction, but growing demands for even faster turnaround compromised content quality. The case highlights the tension between speed and engagement, and raises unresolved questions about the long-term value of AI-driven learning and emerging technologies like the metaverse.

• Explain the conceptual role of generative AI (gen-AI) in Human Resource Management (HRM), particularly in Learning & Development (L&D) content creation.
• Analyze how role theory applies to the transformation of HR roles and competencies due to gen-AI and other emerging technologies.
• Identify and evaluate potential applications, advantages, challenges, and overall effectiveness of gen-AI across different HRM domains.
• Discuss the ethical considerations and challenges associated with using gen-AI to support L&D initiatives.