KLIIN: Cleaning the World, One Eco-Friendly Product at a Time
The case presents Marie-Pierre Bérubé, founder and CEO of KLIIN, as she reflects on her plans to internationalize her company, KLIIN. Founded in 2016 near Montreal, Quebec, KLIIN is dedicated to promoting greener consumption habits by marketing eco-friendly cleaning products such as reusable surface wipes and biodegradable soaps. The case provides an overview of KLIIN’s business model, product offering, and competitive positioning. It highlights the company’s commitment to sustainability, differentiation through innovative design, positioning as a woman-owned business, and reliance on exports as its primary means of entering foreign markets.