Trilogy is a privately held New Zealand-based natural cosmetics company. This decision-based case explores the management of international growth. This case allows students to explore the issues of creating sources of operating leverage by managing a firm's value chain, developing core competencies while maintaining growth, and achieving unique strategic positioning relative to dominant multnational competitors. The context of the Trilogy case offers a perspective on the challenges of establishing distribution networks and financing growth as a small company entering large markets from a distant geography.