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Bolloré Logistics Canada et l’utilisation des Incoterms en transport maritime international

Bolloré Logistics Canada and the Use of Incoterms in International Maritime Shipping

Case 9 50 2016 002
Case published in the International Journal of Case Studies in Management, Vol. 15, No. 1
  • IJCSM Best Case Award
Languages : 
  • French,
  • English
  • Incoterms 2010,
  • Transport maritime international,
  • Logistique,
  • Transitaire
  • 2010 Incoterms,
  • International maritime shipping,
  • Logistics,
  • Freight forwarders
Year of production : 
2016
Registration date : 
21 October 2016
Teaching notes included : 
Yes

Bolloré Logistics Canada, transitaire international basé à Saint-Laurent au Québec, fait partie de la branche transport et logistique du Groupe Bolloré, conglomérat d’entreprises françaises dirigées par Vincent Bolloré. Les transitaires fournissent des solutions de transport à leurs clients en coordonnant les différents modes de transport, le dédouanement et la documentation, la manutention portuaire et la supervision générale relatifs à tous les aspects qu’il comprend. Le cas met en scène Marc Gagnon, nouvelle recrue du département d’export maritime de Bolloré Logistics Canada, qui doit répondre aux demandes de trois clients. Ces demandes correspondent à trois expéditions et transactions différentes (transport d’équipement minier en Nouvelle-Calédonie, de produits pharmaceutiques au Chili, et de matériel de spectacle circassien en Grèce). Chacune fait état d’un transport maritime international nécessitant le choix d’un Incoterm particulier (version 2010, tel que le définit la Chambre de commerce internationale) et la soumission précise qui y correspond. Pour chacune des trois situations, on décrit les caractéristiques du vendeur et de l’acheteur, leur objectif d’affaires respectif, leur relation, la marchandise et la destination.

Bolloré Logistics Canada is an international freight forwarder based in Saint-Laurent, Quebec and part of the transportation and logistics division of the Bolloré Group, a conglomerate of French companies headed by Vincent Bolloré. Freight forwarders provide their clients with transport solutions by coordinating the modes of transportation used, customs clearance and documentation, port handling, and supervision of all shipping aspects. This case features Marc Gagnon, a new recruit in the sea freight export department of Bolloré Logistics Canada, who has to respond to calls from three clients. The three have asked about different shipments and transactions (transport of mining equipment to New Caledonia, pharmaceutical products to Chile, and circus show materials to Greece). Each client request involves international maritime shipping calling for the choice of a specific Incoterm (version 2010, as defined by the International Chamber of Commerce) and the corresponding estimate. For each of the three situations, the characteristics of the buyer and seller are described, along with their respective business objectives, their relationship, the merchandise and the destination. The three cases are presented in increasing order of difficulty.

Primary domain : 
Logistics and operations management
Secondary domain : 
International business
Sectors : 
  • Transportation and warehousing
Source : 
HEC Montréal
Type : 
Traditional case (Decision-making case)
Type of data used in the production of the case : 
Factual data that is not public but masked/anonymised
Event location : 
Montréal, QC, Canada
Year of start of the event : 
2015
Year the event ended : 
2015
Business size : 
Self-employed worker

Incoterms 2010, Transport maritime international, Logistique, Transitaire

Incoterms (2010 edition), International seaborne shipping, Logistics, Freight forwarders

  • Présenter les notions de base des Incoterms : quatre groupes d’Incoterms (EXW, F, C et D).
  • Expliquer les tenants et aboutissants du choix d’un Incoterm.
  • Donner des exemples concrets de transactions internationales, plus précisément la relation entre le vendeur et l’acheteur.
  • Exposer les grandes tendances du transport maritime international et du marché des transitaires.
  • Illustrer des problèmes de transport communément rencontrés par les exportateurs ou les importateurs. Présenter le rôle d’un prestataire de service logistique dans la chaîne de transport.
  • Provide a basic introduction to Incoterms, specifically four groups of Incoterms (EXW, F, C, and D).
  • Explain the ins and outs of choosing an Incoterm.
  • Give concrete examples of international transactions, specifically with regard to the buyer-seller relationship.
  • Look at trends in international shipping and the freight forwarding market.
  • Illustrate transportation problems commonly faced by exporters and importers.
  • Understand the role of a logistics service provider in the transport chain.
  • Analyse du contexte international des échanges commerciaux et des facteurs de risques inhérents.
  • Partage des responsabilités en commerce international.
  • Analyse du coût total logistique.
  • Analysis of international trade and its inherent risk factors
  • The sharing of responsibilities in international trade
  • Logistics costs.