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ControlSys à la croisée des chemins
Case 9 00 2010 005
Author : 
Languages : 
  • French
Keywords: 
  • Marketing international,
  • Entrepreneurship
Year of production : 
2010
Registration date : 
2010-01-01
Teaching notes included : 
Yes
Abstract

L'entente entre ControlSys et un manufacturier de bains et douches qui représente 40 % de son chiffre d'affaires va prendre fin. Le vice-président aux ventes et au marketing de l'entreprise a des choix à faire pour développer les marchés.

Primary domain : 
International business
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
Not available
Type : 
Traditional case 
Type of data used in the production of the case : 
Undefined
Event location : 
Grande région d'Ottawa, Canada
Year of start of the event : 
2009
Year the event ended : 
2009
Business size : 
60