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Michelin's Strategic Partnership with Indigenous Peoples (A, B and C)

Case 9 40 2009 010A-C
Case published in the International Journal of Case Studies in Management, Vol. 7, No. 2
Languages : 
  • English
Keywords: 
  • Strategic management,
  • Cross-cultural management,
  • Diversity,
  • Sustainability
Year of production : 
2008
Registration date : 
2009-05-15
Teaching notes included : 
Yes
Case document count : 
3
Abstract

This is a three-part case:

  • (A) The Basis for Partnership
  • (B) The Partnership at Work
  • (C) The Results of the Partnership

This case explores the multi-stakeholder strategic partnership formed among Michelin Canada, Aboriginal organizations, the Government of Canada and the Government of Nova Scotia. The partnership was established to address a demographic shortage of skilled workers for Michelin Canada, as well as limited employment prospects for young people in fast-growing indigenous communities. The case tracks the development and evolution of this partnership, highlighting not only the initiatives undertaken to address Michelin's strategic human resource problem but also the partnership processes that bridged differing cultural traditions and values, and that overcame legacies of mistrust, racism and disappointment contributing to reduced workforce participation of indigenous people. This case can be used to explore the role of multi-stakeholder partnerships in attaining strategic organizational objectives, to stimulate reflection on the complexity and challenges of inter-cultural partnerships, and to understand trust-building processes that might improve the success of such partnerships.

Primary domain : 
Management
Secondary domain : 
Not available
Sectors : 
  • Manufacturing
Source : 
HEC Montréal
Type : 
Traditional case (Descriptive or analytical case)
Type of data used in the production of the case : 
Factual data that is not public wherein the identity of the company/person is disclosed
Event location : 
Nova Scotia, Canada
Year of start of the event : 
2007
Year the event ended : 
2007
Business size : 
$25B revenue